Subscribe to Ondisruption.comSetting out to create the next great thing? Some crucial lessons from successful competitive disruptors are discussed in this video (7:54 min) in which I look at some case studies:
- RIM's BlackBerry: Why Nokia and Ericsson dismissed RIM's BlackBerry as an ugly toy for a niche market;
- Why Metro International's 'inferior' tabloid newspaper attracts 20 million daily readers;
- How declining profits of the New York Times prove that successful competitive disruption does not emerge from superior quality products or large resources.
This is the third of three video excerpts from the Conference Board's change management conference, held earlier this year.
- Part 1: The benefits of competitive disruption: New revenue growth; Higher margins; Faster time to market.
- Part 2: Should we cannibalize our business? Two management tools to disrupt markets.
- Part 3: Two case studies in competitive disruption: RIM's BlackBerry and Metro International.
Check out The Disruption Group's video playlist which includes news interviews on competitive disruption and an interview with Harvard Prof. Clayton Christensen on the Charlie Rose show.
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