VIDEO: Should We Cannibalize Our Business?

The question of cannibalizing your own business is one of the most critical decisions any executive can make -- but most avoid the issue or dismiss it out of hand. 

Don't make the mistake Sony made.

In this video excerpt (8:10 min) from a presentation to the Conference Board's change management conference, I discuss two tools to manage competitive disruption. I look at a case study of why Sony Records, the company in the best position to create and dominate the downloadable music business, couldn't capitalize on the emerging trend towards downloading because of conflicting values.

This is the second of three excerpts from the conference. Part 1.