VIDEO: Capitalizing on Disruptive Change

Clients tell us the benefits of disruptive innovation include:

• New revenue streams
• Higher margins
• Faster time to market

In this excerpt from a presentation to the Conference Board's change management conference, I discuss the benefits and warning signs of market disruption, including the recent wave of mergers such as the rumored tie-up of Yahoo and Microsoft, deals in telecom, Murdoch's interest in the Wall Street Journal and broadcasting deals.

Part 1 of 3: The Benefits of Disruption (8:56 min)


 

Part 2 of 3: Tools to Manage Disruption (8:10 min) I discuss two tools to manage disruption. I look at a case study of why Sony Records, the company in the best position to create and dominate the downloadable music business, couldn't capitalize on the emerging trend towards downloading because of conflicting values. This is the second of three excerpts from the conference. Part 1.

Our consulting services include:

• A half-day workshop (pdf) to help your team deliver the innovations that customers value and pay for.
• Our two-day advanced workshop (pdf) will boost your organization's competitiveness by identifying disruptive opportunities,  creating new ways to get closer to customers and  steering clear of fatal pitfalls.

The video was included in our May issue of The Disruption News.