Bust Through

Urlocker On Disruption

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Michael Urlocker

Anonymous: Thanks for your comments. I appreciate your alternative assessment of the Wii.

I am always open to guest columns and alternative interpretations. Thanks for reading and thanks for posting.

anonymous

The thing you miss is that the success of the Wii is about better technology -- not a faster processor and graphics engine, but a new design of controller that enables a new way to interact with games.

Nintendo has, for some time, been about a different market segment than Microsoft and Sony have been targeting (generally, under 18 vs 18-34). It has survived in this market segment with simpler, cheaper hardware and more "family friendly" games.

This is not disruptive because it is not about "changing the basis of competition" or "a new business model". More important, it is not about starting simple/ cheap and moving into the mainstream. Nintendo's model doesn't enable it to compete in the market segment that Xbox/ PS3 fight over.

Rather than being new, it is old -- market segmentation and targeting. Interesting, innovative and profitable? Yes. Disruptive? No.

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